Jubala Coffee exists because an eighteen year old boy from Raleigh, NC befriended a Kenyan man and his village back in 2000.   As this friendship continued, Andrew found that while the people lived happy lives, they still struggled in ways that seems unnecessary, especially in a world where help and compassion seemed readily available.

There is only one place in the world where per-capita food production continues to worsen year by year.  Sub-Saharan Africa accounts for sixteen of the eighteen most undernourished countries in the world

Riding shotgun next to Alex, my translator on my second trip to East Africa, I began to view this beautiful landscape differently. Cutting through the Great Rift Valley along the bumpy half-paved roads, I was no longer focused on the bright green coffee fields that stretched for miles or the yellow sunflowers that painted the horizon. Instead my attention was fixed on the plows riding the backs of cattle, the absence of irrigation or fertilizer on the farms, and the small children peeking through the corn fields yelling “mazungu” (ghost) as they picked through their damaged crop instead of attending school. We pulled up to his village and walked to hi hut, which sat in the middle of his family’s two acre farm. He began to explain to me that like most Sub-Saharan African families, cultivating their land is their only means of life.
— Andrew Cash; journal entry 2004